7 for all Mankind ME!

I don’t obsess over shoes or purses, but I get excited about designer denim. My obsession is with 7 for All Mankind. What is culturally significant about Seven is, when it first came out in 2000, it did not utilize the normal routes of advertisement through excessive commercials or magazine ads, but instead used product placement. For example, in “Gossip Girls” the rich girls, who are idolized, sport Sevens with many of their outfits. The use of celebrities for exposure has made Seven into one of the most notable designer denim in the market. This is evidence of how heavily American culture idolizes its stars, from wanting their lifestyle to mimicking their jeans.

Though I think it’s cool that Cameron Diaz and Jessica Simpson also wear Sevens, Seven appeals to me because it portrays my identity as one that is more concerned about quality than quantity. Though Sevens are a little on the expensive side, I would rather have one pair of Sevens than two pairs of jeans that do not fit and look ordinary. Taste wise, I prefer Sevens over other denim brands because it is simple yet sophisticated. Its fabric and finish make it suitable for attending church or for a night out. Seven expresses my value because of its unbeatable craftsmanship and uniqueness. Sevens jeans are known for its “perfect fit,” hugging the hip, butt, and thighs in all the right places. Its fit, fabric and detail render no two identical pair.

Unfortunately, with all brands, Seven is becoming another example of how “cool hunters destroy what they find.” As more and more people are beginning to discover Seven, the brand is slowly going from hip to mainstream. As a result, others and myself are beginning to expand our horizon, mine being towards Joe’s Jeans.